Banner Image - put the ad image source link or upload a new one from the media.
Banner URL - the banner link field.
Alternative Text For The image - text that displayed if the image source link is broken. Is helpful for screen readers.
Open The Link In a new Tab - open the ad link in new tab or no.
Nofollow - "Nofollow" provides a way for webmasters to tell search engines "Don't follow this specific link." it's important for Untrusted content, Paid links and Crawl prioritization. More Info